91% of people between the ages of 16-24; and 76% of people between the ages of 25-34 are using social networks in the UK*
With these statistics, it’s clear that social media is here to stay, and we all need to embrace the change - but how?
Engaging with a wider, more proactive (and typically younger) audience via as expansive a tool as social media is an exciting, yet daunting prospect. At Consense, we think it’s worth taking that step.
We can help you use Twitter, Facebook and other platforms to connect with a wider audience through consistent and concise updates that aim to direct members of the community to your formal consultation channels. It’s the easiest way to create and maintain a positive and community conscious image, whilst upholding the integrity of the consultation process.
We place emphasis on strategic, positive engagement that minimises concern and mobilises support; principally through our market-leading Open Debate system, our tried and tested consultation management services, and social media. We aim to maintain an awareness of new and emerging social media trends, tailor campaigns to target audiences and integrate social media strategy into pre-existing consultation plans; ultimately ensuring that they work alongside each other to produce a greater result than either could achieve individually.
We believe the following four steps to be vital in ensuring maximum engagement:
- Preparation – preparing a social media campaign for execution
- Integration – starting the process and integrating it alongside existing channels of communication
- Measurability – measuring the impact of social media on website traffic and the consultation process at large
- Maintenance – maintaining the platform so that it is consistently updated
In an area as vital as consultation, you need a strategy which aims to ensure everything runs as smoothly as possible and that you get the maximum benefit from social media...and we’re here to guide you through it.
Without a strategy, you’re just talking to yourself.
If you have any questions or comments, or if you would like to see how it’s done, please contact our resident expert, Lois Ransome.
Follow us on Twitter now @ConsenseUK.