Shetland Wind Farm
In 2007, we were approached by Viking Energy to launch an online consultation to engage a board audience in the planning process for a 127 turbine wind farm in Shetland. The website, powered by our award-winning Open Debate technology, was designed to inform both local residents and elected representatives of the plans and also invite them to provide valuable feedback in the form of interactive questionnaires and comment forms.
Since the initial launch, the website has been refreshed twice ensuring the content and design are both relevant and modern, linking in with a variety of social media platforms. Additional features have been added as the consultation has evolved, including a video page and a tool which enabled consultees to generate letters to send to the Energy Consents Unit. We have also designed and built a number of HTML emails which were sent to over 500 registered users.
In April 2012, Viking Energy were granted permission to build 103 turbines on the Shetland Islands and it is thought that, once constructed, the wind farm will be the most productive in the UK.
The website has been extremely useful to us throughout our consultation process. It now reflects the latest information about the proposal as we await a decision from Government. We hope the letter tool will make it easier for people who want to show their support for the proposal to do so.
Project officer, Viking Energy