Northbridge, consultation management
Persimmon Homes are planning to create NorthBridge, a community of around 1,000 homes located off Ermine Street, just north of Huntingdon. In 2055, Consense was appointed to manage the initial consultation process that included our very first online consultation to trial the concept.
Consense designed and developed an online consultation detailing Persimmon’s plans for NorthBridge, which enabled local people to read the proposal, view an interactive masterplan, access the planning documents and submit questions or comments.
Alongside this, Consense also organised an exhibition on behalf of Persimmon, with two days designated to the public and a catered preview evening for councillors. Consense designed, printed and dispatched invite letters to key stakeholders and local councillors, sent consultation leaflets to local residents and placed an advert in the local newspaper. Consense also designed and printed large format exhibition boards and captured opinion via feedback forms.
By running consultation online and offline, this gave Persimmon a balanced view of local opinion; gathering feedback from a variety of audiences.