Renewable UK 2011
Tony Juniper, Chair, Action for Renewables, keynote speaker of Renewable UK 2011 opening session, just gave an inspiring talk which resonated with us at Consense.
Tony said engaging at local level is essential in communicating the facts about renewable energy. He said: "Being right is not sufficient. We need to build the right kind of campaign to get broader buy-in to increase technology on the ground."
The media tends to pick up on opposition rather than positive opinion, and one of the tasks for Action for Renewables is to address this challenge; not only by engaging with local people but also by working closer with online communications, which is now an invaluable route to disseminating accurate information.